Was the conquest of Spanish America an ambivalent conquest Essay

Was the conquest of Spanish America an ambivalent conquest - Essay Example According to the research findings colonization and conquest are not events but processes that affect the victims and the conquerors . To measure the degree of the change in the victims and the conquerors, it is crucial for one to understand the culture of the conquered society. The Mayan and the Spanish societies underwent a hard period during the colonization process. In this view, the essay develops a clear and concise argument in answering the question â€Å"Was the conquest of Spanish American an ambivalent conquest?† This essay analyzes the main controversy that surrounds the Spanish presence in Yucatan. The main focus of this research paper is to the attention of the initial the eventual success and the initial attempts of the Spaniards when they attempted to solidify themselves with the Yucatan Peninsula . The author points out that the victory of the Maya community was short-lived. The Spanish community also had to live a different life because of the new Spanish masters. The individuals in the community had to utilize the available resources as a result of the lack of labor, the unsuitable grazing land, and the poor agriculture. There was also the collapse of the encomia system. Overall, despite the difficulties related to a lack of historical sources, this essay attempts to sort out truth from fiction in the "confessions" wrung out of the Maya by the Spanish Inquisitors.

Can Amanda Turn Her New Business Around Before It Is Too Late Case Study - 1

Can Amanda Turn Her New Business Around Before It Is Too Late - Case Study Example The four major management functions, planning, organizing, influencing, and controlling, play a significant role in performing the daily activities of an organization. The concept of planning sets specific goals for organizations, managers, and other employees. In the opinion of Pride, Hughes, and Kapoor (2010), planning assists the management team to understand where the organization is, how to make the organization move along the specified path, and when to take appropriate measures to achieve the targeted organizational goals etc (pp.169-170). Elimination of uncertainties, minimization of impulsive and arbitrary decisions, quick resource allocation, effective use of resources, adaptive responses, anticipative action, and integration of various decisions and activities are other benefits usually obtained from planning. According to Hurd, Barcelona, and Meldrum (2008, pp.42-43), ‘organizing’ is an effective functional element of management that assists the firm to achieve the targets set in the planning phase. Organizing aids a firm to distribute the works effectively among its employees. Organizing is essential to clarify the powers of every manager and the way he has to exercise those powers. This practice will also prevent managers from taking unfair advantages of their position. Similarly, work coordination, effective administration, growth and diversification, sense of security, and scope for new changes are some other fruitful outcomes of organizing. A manager’s level of success or failure is determined on the basis of his/her ability to influence people within the particular department. When managerial individuals effectively deploy their influencing skills, they exude a positive energy that would highly motivate their subordinates. This motivation will directly enhance organizational productivity and thereby profitability. In the view of Marquis and Huston (2009, p. 434).

The Role Of ICT In Teaching ESL

The Role Of ICT In Teaching ESL The association of ICT and English in last few years had made rapid changes in the presentation of curriculum in various aspects. Practitioners, theorists and researchers have started to pay serious attention to the challenges of the new technology and these challenges and opportunities that new technology presents have resulted English teachers into a new dimension. There are different issues related to the relationship of ICT and English which consists of complex implications for classroom teaching and initial teacher education. Student teachers who play a vital role in delivering ESL have wide range of experiences and level of expertise in ICT. My aim is to enable student teachers to be aware of these important issues and have the skills, knowledge and critical understanding to respond teaching of English through ICT. Initially, I perform analysis of the changing nature of ESL in the light of current technology advancement. Then, explore the interpretations of the role of ICT in teaching English, the provision made by ICT in college and policy and classroom practice in the area of the curriculum. Changing nature of ESL at present Recent years have seen a move from the predominance of the printed test to varied sites for textual production, including web-based environments, mobile phones and computers games. Screen based texts are characterized by varied and densely interrelation multimodal communication with an increasing emphasis on visual aspects of texts, such as layout use of font and images and the incorporation of sound, animation and hyperlinks. Digital technology has also made it easier to experiment the text production and to communicate rapidly with a range of familiar and unfamiliar audiences. ESL teachers have to consider how to teach language literacy and technological skills so that learners can make effective use of ICT. When teachers develop and implement an electronic literacy approach, they must address a number of questions: How should ESL teachers make the best use of new online opportunities to maximize language study and practice while also helping students develop computer-based communication and literacy skills? What strategies for communicating and networking should students be taught? What goals should language teacher aim for and what kinds of online projects could students carry out to accomplish those goals? Which are the most crucial electronic resources and tools that teachers should learn about so that they can teach them to their students? How can teachers encourage students to become autonomous learners who can continue to learn how to communicate, conduct research and present their ideas effectively using information communication technology beyond the confines of the class or semester? (cited in Shetzer Warschauer, 2000, 171-172) The purpose of this study was to explore the use of the Internet in vocational high-school English learning environments in a specific socio-cultural context including in the physical world and in cyberspace. The results of the in-depth study aim to shed light on the combinations of English language and ICT that can both enhance vocational high-school students technological competence as well as facilitate English language acquisition and applications in an authentic situation. Research questions Specific questions explored in the study include the following: à ¢Ã¢â€š ¬Ã‚ ¢ Can students learn the functions of the Internet via the English language and Significantly improve their English e-talk on the Internet? à ¢Ã¢â€š ¬Ã‚ ¢ What are the benefits or difficulties with the use of Information Communication Technology in the teaching of English as a Second Language? à ¢Ã¢â€š ¬Ã‚ ¢ What are the perceptions of both teacher and students regarding the use of the Internet in the class? à ¢Ã¢â€š ¬Ã‚ ¢ What are the issues and challenges that arise in the integration of the Internet in English learning contexts? à ¢Ã¢â€š ¬Ã‚ ¢ Can students feel comfortable communicating in English on the Internet? Can the design of the Internet and English class improve their language proficiency and grammatical usage? The setting for the study The research study was conducted at a vocational high school________________ The course was named Internet and English; its major objective was to help vocational high school students learn English in a natural setting with the assistance of ICT. This course used various methods to facilitate students Internet usage by way of English writing. A ______-hour on-line lecture plus a computer session was held on Tuesdays in a computer lab where ______ Personal Computers were set-up and networked. In the lab the teacher lectured on some introductory aspects of the Internet and its functions and at the same time demonstrated its uses and gave students opportunities for practice using English and exploring the Internet. In addition to the weekly lecture and computer session, the after-class activities and assigned tasks were required of each student. To carry out the after-class projects and assignments, the students therefore needed to connect to the Internet and search for the required materials in response to the teachers weekly questions and, meanwhile, they were required to use English to communicate with the teachers as well as with the other classmates. Although ICT facilities and support were limited in the vocational school studied, the English teacher wanted to overcome the barrier by the inclusion of some outside-campus network resources in his class. A course syllabus, updated announcements, handouts, profiles of the teacher and the students, and class presentations, pictures and recommended relevant web resources were all converged in colourful words on the website. Contents of the project English was the main language used throughout class activities, which included English website information collection, topic-centred discussion, on-line communication, and email exchange. the course used four major tools-the World-wide web, Newsgroups, Chat-rooms, and email to cultivate students network accessibility and language expressions/utterances so that the course was given primarily in four segments. First, for the World-wide web section, Project A self introduction and Project B website recommendation were their assigned tasks. Second, in the Newsgroup section, the teacher asked students to subscribe to the newsgroups they were interested in and then used the chat messenger to post articles and questions and required students to either answer the questions or discuss the given topics in English. Third, in the Chat section, the students were allowed to freely e-talk about whatever interested them in the chat room in chat messanger. Through the different presentation formats of online tutoring, online discussion, and online debate, they were given different objectives each time. Finally, in the email section, students learned the basic commands by using Outlook and basic ideas about email user interface design and the system setup and some key functions (POP setup, web-mail, filtering, and so on). Participants The participants in this study were ______ students: ____22 females and _____7 male students plus the_______ young male teacher. To take the elective course Internet and English, certain prerequisites were required. For instance, the students needed to have previously taken Introduction to Computer Science and Applications of Computer Science, which were the first-year and second-year courses. Assessment For this course students were assessed as follows: 20% for class participation, 20% for homework exercises, 30% for the combined score on the 1st and 2nd midterm exams, and 30% for the final exam. Projects A and B were counted as the scores of the 1st midterm. The quality as well as the quantity of each students specific online utterances their portfolio was used as students 2nd midterm scores. The Chat performance in the chat messanger was used for the final exam grades. The Final exam consisted of an article on the topic How do I perceive Internet and English ; students were instructed to talk about the current semester only and to include three parts: my impression of this class ; what I have learned from this course and my suggestions . Methodology The study employed both qualitative and quantitative methods. The researcher used a multi-method approach to document and evaluate the process of integration of the Internet in the English learning settings, including the collection of their electronic data from chats, discussions, dialogues and email exchanges on the Internet, observations of their online classroom activities, formal and informal interviews with the instructor. A post-class questionnaire was administered to the participants at the end of this class. In addition, a student who had a special need for remedial instruction had actively interacted with the English teacher via email communication throughout most of semester. The students email exchanges with the teacher were used as a case study. Data collection Data collected for the studies included authentic email messages, questionnaires, classroom observations, formal and informal interviews, and student logs. Descriptive statistical information was provided for cross-referencing. The study was conducted in a natural learning setting. None of the student subjects were aware of being observed and analysed during the data collection procedures. Overall results of the use of ICT in the class The teacher used an open-ended question to solicit student overall responses to the use of information communication technology in the class. This question was, Do you think Internet and English can really improve your English? Tell me why. Most students thought the Internet was an interesting and useful tool in their Internet and English class (Table 1). Table 1. Data from the open-ended question Positive reactions (19 out of 23 82.16%) Negative reactions 3 out of 23 (13%) Being able to practice typing 5 Not liking the Internet 1 Learning more English 4 Too much vocabulary resulting in Being more motivated in learning new vocabulary 4 learning pressure 1 Being able to learn more about computers 4 The fast-paced schedule of the class 1 Communicating with others using emails and making friends from other countries 4 Looking for information on the Internet and enhancing reading comprehension by materials on the Internet 3 Meeting people 2 Talking on line 1 Being able to correct mistakes instantly 1 The Tell me why self-report data were used for further analysis. The positive perception of Internet use could stem from two sources. First, due to the convenient access provided by the Internet, students were able to make foreign friends. Second, in the process of navigating the webpages, the chances of directly reading English and learning new vocabulary, sentence patterns, and grammatical patterns increased. Moreover, the immediacy of the online tutoring enabled the teacher to correct their mistakes quickly. The other advantages include the acquisition of relevant Online discourse data analysis The data for quantitative analysis were gathered from the Chat function in chatmessanger, which generally meant participating in online tutoring and online debates. Also, the data from both the midterm exam and final exam in the first semester were collected for analysis. In online tutoring and online debate, not every student wrote down his or her responses. Although five students were completely silent, the other 24 students had at least one sentence (here one sentence means an utterance with a period or a question mark at the end) in the online chatting. However, in online debate, which discussed the interesting topic of having a girl friend or a boy friend, the volume of discourse obviously increased by an average of six sentences, and that was five times as many as the very first time, when they were required to talk about a good teacher. Most students, who had already e- talked the first time, were more likely to write more than the second time. As for the 2nd midterm exam and final exam, since the written records were used for students grades, every student was mandated to express his or her opinions in order to gain points. Eventually the volume of the discourse resulted in an average of approximately 15 sentences in final exam. This was two and half times as many as in the midterm exam. When addressing the reasons for the increase in students discourse volume, the researcher found that students gradual increasing familiarity with the computer commands and the digital environment contributed to the increased number of their expressions. Moreover, the topics for discussion which appeared to be interesting, controversial or abundant in readily available online information also resulted in an increase in the number of sentences. Non-online discourse data analysis based on two projects In addition to the online data, non-online data were collected from Project A and Project B for analysis. For Project A, in order to encourage students to begin their English writing, the English teacher purposefully used self-introduction as an introductory and familiar topic. Thus each student was asked to use English to introduce himself/herself. For Project B, each student had to browse the English resources on the Internet and then recommended some websites as their favourites and to give reasons for their recommendation. Consequently, the average number of sentences produced in Project A was eight, and this was about four times as many as the number produced for Project B. Further analysis of the in-depth data revealed that Project A was a self-introduction and there were several basic items that the students could always include in their written presentations, such as blood type, sign of Zodiac, and favourite sports. On the other hand, Project B asked students to recommend a web site that they found interesting. This topic was of wide scope and more challenging than Project A. Student perceptions of the use of ICT in English learning In order to understand students perception of learning English by using the Internet and the impact of the Internet on English learning as well, a questionnaire was administered to the students shortly before the end of the first semester in order to collect their demographic information and their responses to the use of the Internet in this English class. The questionnaire was composed of three parts: personal data; experience in using a network computer; and ten 5-point-Likert-scale questions. A general question was given at the beginning of the questionnaire and 10 more corresponding statements followed with choices. A total of 26 questionnaires out of 29 were collected and used for analysis. The statistical results of this questionnaire are presented below (Table 5). Questionaire What do you think might be the reasons that the Internet could facilitate English learning? (1-Totally Disagree; 2-Strongly Disagree; 3-Agree; 4-Strongly Agree; and 5Totally Agree) Statements 1 2 3 4 5 Rank 1. The teacher interacted with students on the 0 3.8% 57.7% 15.4% 23.1% 1 Internet so that I feel less pressured in class. 3.8% 94.2% 2. I can learn new vocabulary, sentence patterns, 0 19.2% 57.7% 15.4% 7.7% 8 and grammar on the Internet. 19.2% 81.8% 3. Anonymous communication makes me less afraid 3.8% 3.8% 42.3% 15.4% 34.6% 2 of making mistakes in English chatting. 7.6% 92.4% 4. I could learn good English sentences from others. 3.8% 3.8% 30.8% 38.5% 23.1% 2 7.6% 92.4% 5. I dont need to speak English in front of my 7.7% 26.9% 26.9% 34.6% 3.8% 9 classmates. Instead, typing in front of the 34.6% 65.4% computer screen reduces my stress. 6. Learning English wont be that boring since I 3.8% 7.7% 38.5% 15.4% 34.6% 5 could find some intriguing English information 11.5% 88.5% on the Internet quickly 7. I could improve my English response speed since 7.7% 26.9% 30.8% 30.8% 3.8% 10 online chatting in English requires instantly 34.6% 63.8% answering in English. 8. I could make key/pen pals in foreign countries 3.8% 3.8% 23.1% 30.8% 38.5% 2 and practice English writing. 7.6% 92.4% 9. I could often practice English since English is 0 11.5% 26.9% 38.5% 23.1% 5 the common language on the Internet. 11.5% 88.5% 10. I could freely practice English because I could 3.8% 11.5% 34.6% 26.9% 23.1% 7 build up my little virtual world on the 15.3% 84.7% computer screen.

My Town :: essays papers

My Town To give you a better view of "My Town," I will perch him atop the highest point of the some-kind-of-wonderful city of Hillside: The Giza pyramid-shaped pile of garbage majestically sitting in the town dump. The movie theater is to the west; a neon-pink fluorescent sign frames this week's shows: Th' Bach, Scram 3, and y' of Th' Bholdr. Teenage employees relinquish all responsibility for the missing "E"s. A makeshift lemonade stand is set up a block away. Sometimes, its determined entrepreneurs, the set of five-year-old twins, Brooke and Blake Simone like to mix their drink of choice with "extra flavoring," such as leaves, rocks, and the occasionally, yet classic family of ants. Needless to say, the single dime in their yellow Teletubbie cash box has not multiplied since their first day of business. The strip mall to the north has been replaced by Car Max, the automobile superstore. Unfortunately, the abundance of cars has not, in fact, improved anyone's driving skills, or lack of them. Further west is Proviso West High School; the peeling, forest-green painted fence that protects the school grounds failed to prevent kleptomaniacs from stealing seven car stereos from the parking lot last December. The football field behind the school patiently waits with its freshly mowed green splendor for the team of big, burly boys (and one girl) to actually win a game. At 5:30 AM, a shivering Student Council vice-president with the intent to do extra work trudges the perimeter of the edifice, praying for an open door to a building that doesn't like to be occupied outside of the normal school hours. Psychologically, two opposing beliefs surface for why I dream of dancing sugarplums and college diplomas rather than a pin on my Dairy Queen hat that reads "Employee of the Month." A child is either influenced by his surroundings and peers or repelled into the opposite direction. As a magnet gone a rye, I am thankful that Hillside has not influenced me to blend in with the crowd; neither the cemetery across the street from school nor the various monument and flower shops entice me to- pardon my morbidity- just drop dead. The strategically located bowling alley down the block does not tempt me to ditch school. Certainly, the smell of the garbage dump has turned me off to the wide-eyed world of garbage disposal and handicapped my nose, thus threatening me into giving a hoot.

Indigenous Education in Canada & Australia Essay

INDIGENOUS PEOPLE AROUND THE WORLD HAVE BEEN A MAJOR TARGET FOR DISCRIMINATION AND THIS HAS BEEN THE CASE THROUGHOUT HISTORY, HOWEVER, THE INDIGENOUS PEOPLE OF AUSTRALIA AND CANADA HAVE QUITE RECENTLY FELT THE BURDEN. IT IS EVIDENT THAT DURING THE 1990’S TO THE EARLY 2000’S, A LOWER STANDARD OF EDUCATION RECEIVED BY INDIGENOUS AUSTRALIANS HAS A CLOSE SIMILARITY WITH THE EDUCATION RECEIVED BY INDIGENOUS CANADIANS. THE NON-INDIGENOUS RESULTS FROM STUDENTS IN BOTH AUSTRALIA AND CANADA HAVE EXCEEDED THE STANDARD OF INDIGENOUS STUDENT’S RESULTS WHICH HAS TERRIBLY DISADVANTAGED THE INDIGENOUS COMMUNITIES OF AUSTRALIA AND CANADA. THE NOTICEABLE DIFFERENCE IN EDUCATION RESULTS IS DUE TO THE UNFAIR TREATMENT OF INDIGENOUS PEOPLE IN AUSTRALIA AND CANADA, FROM TEACHING DIFFERENT AND DISHONEST CURRICULUM, MISSING OUT ON VALUABLE OPPORTUNITIES, NOT BEING ABLE TO INCORPORATE THEIR NATIVE TRADITIONS AND EVEN THE HARSH AND RACIST BULLYING. THESE ARE ALL WELL-FOUNDED EXAMPLES OF THE LACK OF QUALITY EDUCATION THE INDIGENOUS PEOPLE HAVE RECEIVED. SINCE COLONISATION IN CANADA, MISSIONARIES HAD ESTABLISHED SCHOOLS FOR INDIGENOUS CHILDREN. THE CANADIAN GOVERNMENTS BELIEVED THAT BY USING ASSIMILATION, INDIGENOUS CHILDREN WOULD BECOME CIVILISED AND WOULD BRING THEM INTO COLONIAL SOCIETY. (WIKIPEDIA, 2014) THE TWO MAIN TYPES OF SCHOOLS WERE BOARDING SCHOOLS THAT WERE LOCATED ON OR NEAR THE RESERVES AND INDUSTRIAL SCHOOLS THAT WERE LOCATED IN THE CITIES AND RESPONSIBLE FOR TRAINING INDIGENOUS CHILDREN FOR MANUAL LABOUR. DESPITE THE INDIGENOUS STUDENTS LEARNING READING, WRITING, MATHS AND LABOURING SKILLS, THEY WERE ON THE OTHER HAND TAKEN AWAY FROM THEIR FAMILIES AND UNABLE TO SPEAK IN THEIR NATIVE LANGUAGE. IN SOME SCHOOLS, SERVER PUNISHMENT WAS REQUIRED IF STUDENTS SPOKE IN THEIR NATIVE LANGUAGES (AUSTRALIAN HUMAN RIGHTS COMMISSION 2010). IN COMPARISON TO THIS, WHEN AUSTRALIA EXPERIENCED IT’S ‘STOLEN GENERATION’ OF ASSIMILATING INDIGENOUS AND HALF-CAST CHILDREN INTO MODERN DAY SOCIETY, THE CHILDREN WERE NOT ONLY FORCED INTO ATTENDING REGULAR SCHOOLING, BUT THEY WERE ALSO IN SOME CASES, FORCED INTO SLAVERY. (WIKIPEDIA, 2014) IN SOME CASES, THE INDIGENOUS CHILDREN COPED WITH THE TRAUMA OF LOSING THEIR FAMILIES, AND FLOURISHED, DESPITE THE PREVAILING SENSE AND KNOWLEDGE OF THEIR LOSS OF AND SEPARATION FROM THEIR BIRTH FAMILIES, COMMUNITIES, LAND AND CULTURE. HOWEVER, FOR MANY OTHER CHILDREN, WHO WERE PLACED WITH UNSATISFACTORY FOSTER PARENTS OR IN INSTITUTIONS, AS ADULTS THEY CONTINUE TO STRUGGLE TO OVERCOME THEIR EXPERIENCES OF TRAUMA, LOSS, ISOLATION, AND OFTEN, ABUSE. (NATIONAL SORRY DAY COMMITTEE, 2014) IN THE SAME MANNER, BOTH CANADA AND AUSTRALIA WERE LARGE SUPPORTERS OF ASSIMILATION AND WANTING INDIGENOUS CHILDREN TO GROW UP LEARNING THE SAME THINGS AS NON-INDIGENOUS CHILDREN. ALTHOUGH THE HIERARCHY IN BOTH COUNTRIES WERE SIMPLY ATTEMPTING TO ‘HELP THE NATION GROW’, THEY WERE IN THE LONG RUN, MAKING IT MORE DIFFICULT FOR INDIGENOUS CITIZENS TO BECOME ACCEPTED INTO SOCIETIES. STATISTICS SHOW THAT IN CANADA, MORE THAN ONE-THIRD OF INDIGENOUS PEOPLE HAVE NOT COMPLETED HIGH SCHOOL. (AUCC. CA, 2010) THESE LOW RESULTS STEM FROM THE GOVERNMENT’S EFFORTS TO ‘HELP THE NATION GROW’ WHICH MAY HAVE BACK-FIRED AS MOST INDIGENOUS PEOPLE FELT THAT THE EFFORTS MADE WERE NOT HUMANE AND COMPLETELY RIDICULOUS. IT IS EVIDENT IN MANY WRITTEN SOURCES THAT IN BOTH COUNTRIES, ABORIGINAL CHILDREN WERE BULLIED AND ISOLATED FROM MOST OTHER NON-INDIGENOUS STUDENTS. THIS WAS A MAJOR DOWNFALL FOR THE INDIGENOUS CHILDREN AS SCHOOL WAS NOT FUN OR ENJOYABLE BY ANY MEANS AND FOR THEM, THERE WASN’T MUCH REASON TO PUT ANY EFFORT INTO SOMETHING THEY WERE FORCED INTO ATTENDING. (ANDREW SHARPE, 2009) BOTH CANADA’S AND AUSTRALIA’S STATISTICS ARE VERY SIMILAR AND CAN BE COMPARED TO EACH OTHER WITH ROUGHLY THE SAME LEVEL OF OVERALL RESULTS. ALTHOUGH, AUSTRALIA’S STATISTICS TELL THAT IN 2007, 64% OF INDIGENOUS PEOPLE AGED 18-24 YEARS HAD COMPLETED GRADE 12. (HUMAN RIGHTS, 2012) THIS SCIENTIFIC STATISTIC SHOWS HOW OVER TIME, THE ‘YOUNGER GENERATION’ OF INDIGENOUS PEOPLE ARE STARTING TO PAY MORE AND MORE INTEREST INTO THEIR EDUCATION. EVENTUALLY AS TIME PASSED BY INTO THE EARLY 2000’S, EDUCATION IN BOTH CANADA AND AUSTRALIA BECAME AN ESSENTIAL FACTOR OF EVOLVING INTO AN ‘ESTABLISHED’ ADULT. BEING EDUCATED AND/OR HAVING AN EDUCATIONAL BACKGROUND OPENED MANY WINDOWS OF OPPORTUNITIES FOR MOST, RESULTING IN MAINTAINING A WELL-PAYING JOB, MAKING IT EASIER TO ASSIMILATE INTO SOCIETY AND ALSO BEING ABLE TO MAKE CONSCIOUS DECISIONS FOR THE BETTER. THIS INCLUDES UPHOLDING A HEALTHY LIFESTYLE WHICH CAN BE DEVELOPED AND USED TO PASS ONTO OTHER FAMILY MEMBERS FOR A CLEARER FAMILY WELL-BEING. (CPRN, 2007) NOT ONLY DID EDUCATION BECOME A HUGE PART OF EVOLVING INTO A WELL- ROUNDED PERSON, IT ALSO PROVIDED SOCIETY WITH DYNAMIC EXTERNALITIES ASSOCIATED WITH ECONOMIC GROWTH; STATIC KNOWLEDGE SPILL OVERS; NON-MARKET EXTERNAL BENEFITS SUCH AS REDUCED CRIMINAL ACTIVITY; AND SOCIAL BENEFITS ASSOCIATED WITH TAXATION. (RIDDELL, 2006) UNLIKE CANADA, AUSTRALIA HAS MADE MANY EFFORTS TO TRY AND MAKE UP FOR ALL OF THE SUFFERING THE GOVERNMENTS CAUSED DURING THE ASSIMILATION PROCESS. ONE OF THE MOST SIGNIFICANT FIRST steps to remission was made in 1990, when the establishment of the Council for Aboriginal Reconciliation was made by law of the federal Parliament. Another significant moment for reconciliation was when the human rights and equal opportunity commission presented ‘Bringing Them Home’ – the Report of the National Inquiry into the Separation of Aboriginal and Torres Strait Islander Children from their families presented to Federal Parliament in 1997. (Australian Human Rights Commission, 2010). Through all of the memorial dates and events for reconciliation, Australia’s ‘National Sorry Day’, held annually on the 26th of May is an event that is close to many people’s hearts, and will continue to be a very momentous day. Despite the many attempts at reconciliation in Australia, assimilating Indigenous children into a modern day society with education will unfortunately always be remembered by the Indigenous community for decades to come. Although, because education can give you so many useful life-long skills, it is positive that more and more Indigenous people are attempting to become involved, especially after a past of such negativity.

Never Judge a Book by It’s Cover Speech

Good Morning, fellow students and Teachers, Today I will be talking about the topic â€Å"Never Judge a book by its cover†. Never judge a book by its cover is a saying the meaning is never Judge someone or something by what they look like. If you didn’t play with a person when they Asked because you think they don’t look Pleasant you may be wrong they might Be really nice on the inside and very Fun. Also it’s not what they look on the Outside it’s what’s on the inside thatCounts the most. I may not have eaten the sushi at The party because it looked yucky, Well maybe I’m wrong maybe it Tastes yummy. That’s another Don’t judge a book by its cover but it is a don’t judge the food on how it looks. It’s also like if I didn’t eat the passion Fruit because it looks yuck well I Have already eaten the passion Fruit so it’s not about me it’s about You. Every time I have passion fruit For fruit br eak I have people come Up to me and say uhh†¦ nd all Of those people who do this haven’t Even tried it. That’s another don’t judge food on What it looks like. So I think I’ve made my point so Next time you something that Looks unpleasant try it! You Never know when it comes To food, fashion, furniture And many more things. Next time you see someone Who looks unpleasant ask them To play because the chances Of you having a new best friend is possible! Thank you for listening to my Speech topic!

Hospitality and Tourism Marketing Strategies The WritePass Journal

Hospitality and Tourism Marketing Strategies 1.0 Introduction Hospitality and Tourism Marketing Strategies 1.0 Introduction 1.1 Porter 5 forces analysis of TravelodgeForce 1:  The  degree  of  rivalryForce2: The threat of entryForce3: The threat of substitutes Force4: Buyers powerForce5: suppliers power1.2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Porter 3 generic strategies1.3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Value chain analysis of TravelodgePrimary ActivitiesOperationsOutbound LogisticsMarketing and SalesServiceSupport ActivitiesTechnology DevelopmentHuman Resource Management (HRM)Firm Infrastructure2.1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Boston Box Matrix analysis2.3 Product life cycleProduct life cycleIntroduction StageGrowth StageMaturity StageDecline Stage2.3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Market segmentationBusiness TravellersLeisure TravellersGroup Meeting TravellersOther Travellers3.1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Creating and Developing Customer loyalty Zone 1: The Zone of IndifferenceZone 2: The Zone of SatisfactionZone 3: The Zone of DelightZone 4: The Zone of Loyalty3.2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Network and relationship marketing3.3   Ã‚  Ã‚  Ã‚  Ã‚   Viral and Guerrilla marketingReferencesRelated 1.0 Introduction The original Travel Lodge brand was first established by its founder Scott King, in 1939 by opening the first motels in southern California. During its starting phase, it highlighted itself as a budget motel chain offering functional accommodation at lower rate than other lower chain by providing comfortable beds, free TV and room phones, carpeted floors, in-room coffee pots and pools. Travel Lodge is fastest growing and most recognized budget Hotel Company in the United Kingdom. Travelodge  currently has  466  hotels  and  32,477  rooms  in  the UK, Ireland  and Spain. The  budget  hotel chain  has  one  goal  is  to have  1,100  hotels  in Europe  with more  than 100,000  rooms  in 2025. With  5,714  rooms and  40  hotels in  the  capital, Travelodge,  the fastest  growing hotel chain,  has taken the title  of  being  the  largest brand from the  Hilton  hotel  in London. This company was first lunched as first budget hotel brand in the UK in 1985 and is today one of the major branded hotel companies in the united kingdom with nearly 460 hotels. This chain is employing around six thousands staffs and more than seven million people stayed there in 2010 and more than eight seven booking are being made through online. Room rated start at  £19 per night, which is attracting the huge amoun t of customers. Travelodge is a brand champion of consumers; focus on driving prices in the hotel industry to encourage more people to use the hotels. Low prices of the chain budget delivered by commitment to operational efficiency and low cost business model. Only this year, Travelodge will offer over  £ 2,000,000 rooms at  £ 29 or less. Travelodge Heathrow Central 3 star hotel is situated on the Bath Road where most big Heathrow hotels are located. Its actually in the far east of the airport perimeter which is about 2 miles from terminals 1, 2 and 3 in the central area and terminal 4 in the southeast corner of the airport. This situation is actually quite convenient for the West London / Central London as the right side of the A4 London airport. A normal journey by car / taxi in west London takes about 20 minutes and 30-40 minutes to central areas. This location travel lodge was established in 2008 with the aim of providing budget priced accommodation in the Heathrow area. There is licensed bar cafe where breakfast, lunch, snack, dinner and drinks can be purchased within the hotel. 1.1 Porter 5 forces analysis of Travelodge Michael E. Porter of Harvard Business School developed a five forces framework for industry analysis and business marketing strategy development in 1979, which was aimed to increase the overall industry profitability. As stated by porter (1980) there are five forces that determine industry attractiveness and long-run industry profitability. These five competitive forces are: The threat of entry of new competitors (new entrants) The threat of substitutes The bargaining power of buyers The bargaining power of suppliers The degree of rivalry between existing competitors This forces and their rivalry can be best understood by the following diagram: Source: Porter (1980) Force 1:  The  degree  of  rivalry The  intensity  of  the  rivalry, which is  the  most  obvious  of  the  five  forces  in  an  industry, helps  determine  the extent to  which  the value  created by  an  industry  that  is  dissipated through the head  to  head  competition.  The most valuable contribution  of  Porters  five forces in the  context  of  this  problem  may  be  its suggestion  that  rivalry,  while important, is  just one of  several  forces that  determine  industry attractiveness. The degree of rivalry is very high because Heathrow area is the busiest area where around 50 star hotels are operating among them 16 hotels are 3 stars so, but Travelodge is competing with them with its cheapest budget 3 star hotel with high standard infrastructure and service. Premier inn is the one of the largest competitor having more rooms and facilities more than but Travelodge low price strategy and global largest chain playing the great role. Force2: The threat of entry Potential and existing competitors influence average industry profitability. Unless the entry of new firm is barred, the rate of profit will fall towards its competitive level. The threat of entry rather than actual entry might be sufficient to make sure that established firm constrains their price to the competitive level. By contrast, existing entry barriers whenever difficult or not economical feasible for an outsider to replicate the position of incumbents (Porter, 1980; Sanderson, 1998). Threat of new entry is low as brands  are  very important  in  the hospitality industry.   Travelodge  use  its name  from a  strong brand  to attract new  customers  and  retain  old ones.  Moreover,  an economy  of scale is also  a  very  important  factor  inthis  industry.   The  profitability  of  Travelodge  is  higher  than  the individual operations.  A  new entrant  cannot compete  with established players  in terms  of quality and  price  if  they can  achieve economies  of scale.  Being  Travelodge, a capital  intensive industry  with  a lot  of it, tied  in fixed costs,  makes  entry  to most difficult.  Protection  of the  Government  for the tourism sector  is very  high and  this  in turn  blends  into  the  hotel industry  and it is  thus  attractive  industry  in  general. Force3: The threat of substitutes A threat  of substitutes  exists  if  there are  alternative products with  lower  prices  of  better performance  parameters  for the same purpose.  They could potentially  attract  a significant proportion  of  market volume  and hence  reduce the  potential  sales volume for  existing industries. This  category  also  relates  to  complementary products. The main  substitutes  for the  hotel industry  are camping  and  recreational vehicles  for tourists,  corporate  guest houses  for business travellers  and  other  informal  means  of accommodation  with family  and friends.  Compared to  the  hospitality industry, these are much  cheaper alternatives, so  their prices  very high  values and  switching costs  very low.  This  makes  the  attractiveness of  the industry  in terms of  substitutes,  low. But, Travelodge is the one who is offering the high standard service at cheap price so the threat of substitutes is low. Force4: Buyers power The most important  factors affecting the  purchasing power  are the  size  and concentration  of customers.  Other factors,  the  extent to which  buyers  are informed  and concentration  or diversity of  competitors. Kippenberger  (1998)  states that  it is  often useful  to distinguish  the potential  buyer  in the purchasing power  of  desire  or  incentive to use  that  power, readiness,  which comes  mainly from the  risk of  failure,  associated  with its use. As far as the cheap price accommodation, there is low buyers power in case of Travelodge. Travelodge has numerous customers who are relatively very small in size. Loss of a single customer has little impact on it and finally this drives down the buyers bargaining power. Likewise buyers threat of backward integration is almost impossible and so is the company threat is forward integration. Force5: suppliers power The term suppliers include all the sources for inputs that are needed in order to provide goods or services. Basically the key suppliers of the hotel industries are; labour suppliers and real estate suppliers. All the suppliers in the market are defined as customers suppliers those who supply customers like travel agents, airlines companies, and other organisations where as property owners, infrastructure suppliers and housing and decoration are real state suppliers. Beside that labour suppliers have also key role to the company. Overall, supplier power is low as customers suppliers is low as it is the budget chain hotel and get customers from its chain hotels along that its cheap accommodation is also the main customer attractiveness. About the labour suppliers they have also moderate power because of the huge number of labour suppliers so they is big competition between the suppliers, on the other hand due to the national legal policy, minimum wages has to be paid so unlike other countries, this company cant hire the labour less than minimum wages. The number  of suppliers  for the  hotel  industry  is quite  large and  each supplier  is very  small  compared to  the  leading  players  in the industry.  Few powerful  players are  essential  to the  suppliers.  Substitutability  suppliers  are also  quite  possible  and affordable.  Switching  between  estate agents  is not  going to  affect  significantly  the companys  hotel.  However,  in terms of  quality,  training centres  for  workers  and producers  who provide  ICT  systems  that for  property management  are relatively  difficult to replace.  Therefore,  in terms of  attractiveness of  alternative  suppliers of  the industry  is moderately  high. 1.2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Porter 3 generic strategies Porters  generic strategy  matrix,  which  emphasise  the  costs leadership,  differentiation and focus  based on  three options for  businesses,  has  dominated  competitive firms strategy since Generic strategies were first presented in two books by Professor Michael Porter of the Harvard Business School (Porter, 1980, 1985).  According to  this  model,  a company  can  choose  how  to compete  on the  basis  of match  between  the  type  of competitive advantage  and objective  market  as  the main  determinants  of  choice. Porter, generic strategy  typology  remains a most  notably  in  the  strategic  management literature. A  business  can maximize performance  either  by  striving  to  be the  low cost producer  in an  industry  or  by  differentiating their line of products  or  services  from other companies; either of these  two  approaches  can  be a ccompanied by  a focus of organizing efforts  in a  particular  segment market. Travelodge business purpose is to provide its service for everyone by delivering low cost and maximum value for money accommodation to all customers and highly attractive, efficient and convenient stop-overs or stay-overs. Its overall strategy is cost leadership, this can be realised by its offer room starting from  £19, where as its more than 80% internet booking playing a key role to minimise its operational cost, as a result it has been possible to become cost leadership. 1.3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Value chain analysis of Travelodge The value chain is a systematic approach to examining the development of competitive advantage. It was created by M. E. Porter in his book, Competitive Advantage (1980). The chain consists of a series of activities that create and build value. They culminate in the total value delivered by an organisation. The margin depicted in the diagram is the same as added value. The organisation is split into primary activities and support activities. Primary Activities Inbound Logistics Activities related to receiving the materials from the supplier, storing them externally sourced materials and handling them within the firm where goods are received from a companys suppliers and are stored until they are needed on the production/assembly line is called inbound logistics. Travelodge ensures the right components are delivered to the right manufacturing point at the right time and they appoint their right supplier in time with certain terms and conditions, therefore the inbound logistics is good. Operations This section includes all the activities concern with the production of products and services. In case of Travelodge, it has been divided into three sections as reception, room service and food service. Its food service is delivered thorough its restaurant, it has its own business, there is no connection with residence and food like others star hotel. As far as the customers complaints found in blog, most of them are related to cleaning and security, so Travelodge is operation is not so good its just moderate. Outbound Logistics The goods are now finished, and they need to be sent along the supply chain to wholesalers, retailers or the final consumer. These are all the activities related to distributing the final product or service to the customers. Travelodge has its unique outbound logistic system where they get customer from its travel agents, its own branches and its cheapest budget hotel policy. Because of its good outbound logistics system, travel is the one of the hotel chain, which didnt suffer of last economic downturn. Marketing and Sales In true customer orientated fashion, at this stage the organisation prepares the offering to meet the needs of targeted customers. This area focuses strongly upon marketing communications and the promotions mix. In Travelodge, this area essentially analyses the needs and desires of customers and its responsible for creating awareness among the target group about the company products and services. Travelodge is using the marketing communication like advertising, sales promotion and cheapest budget hotel strategy to attract the customers to their products. By analysis its marketing and sales, it seem to be at good position, their e-marketing is excellent because of that Travelodge is saving its huge amount of money in advertising. Travelodge subsidiaries are in throughout the world so it marketing of any part of the world to some extent affects company popularity. Recently, Travelodge has an advertising agreement with Google which is expected to enhance the sales. The new strategy has been created to differentiate Travelodge from competitors in hotel sector and to move its marketing focus beyond its cheap price. New campaign the Sleep Tight will be a collection of cuddly toy animals going under the name Mr Sleep and the Z Squad. The marketing team is doing whatever is necessary to ensure a good night’s sleep and the first advertisement lunched on first may 2010. Travelodge launched a new TV advert in February 2011, featuring its famous Mr Sleep and his pal Big Ted. The 30 second TV ad featured the two teddy bears travelling around the UK, staying at various Travelodge hotels. Service This includes all areas of service such as installation, after-sales service, complaints handling, training and so on. There is often required to provide services like pre-installation or after-sales service before or after the sale of the products or service. Travelodge is mostly focusing on its pre-installation service and less effort on after sales service so they are not handling their customer complaints. Support Activities Procurement This function is responsible for all purchasing of goods, services and materials. The aim is to secure the lowest possible price for purchases of the highest possible quality. They will be responsible for outsourcing and purchasing using IT and web-based technologies to achieve procurement aims. Procurement activities are running through a system, like purchasing goods is being done by the competition between the suppliers and IT infrastructure contact with big IT companies. Technology Development Technology is an important source of competitive advantage in Travelodge by using them to innovate to reduce costs and to protect and sustain competitive advantage. This could include production technology, Internet marketing activities, lean manufacturing, Customer Relationship Management (CRM), and many other technological developments. Travelodge is very good for using latest and modern mainly internet technology. Human Resource Management (HRM) Employees are an expensive and vital resource. An organisation would manage recruitment and s election, training and development, and rewards and remuneration. The mission and objectives of the organisation would be driving force behind the HRM strategy. Travelodge has its own HR department where all recruitment selection, training and rewarding system are being done. For cleaning service, Travelodge has a contract with other outside cleaning companies with certain terms and conditions and is supervising their works. Firm Infrastructure This activity includes and is driven by corporate or strategic planning. Travelodge uses the Management Information System (MIS) and other mechanisms for planning and control such as the accounting department, finance and corporate strategy which make Travelodges better company infrastructure. 2.1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Boston Box Matrix analysis The Boston box is a classic tool of strategic planning and was developed in the early 1970s by Bruce Henderson. Matrix provides a useful tool for analysing an organisations portfolio of business units, product lines, offerings or activities. It helps businesses to identify which products to invest in and which not to invest in depending on their relative market share and the growth rate of the markets they serve. Using the BCG Box, a company classifies all its strategic business units according to two dimensions as horizontal axis; relative market share this serves as measure strength in the market this provides a measure of market attractiveness. Residential rooms are the product of Travelodge, by selling them it has been running its business and now it steps to the stage where company is getting a good profit and investing to expand its service. By dividing the matrix into four areas, four types of units can be distinguished: Stars   Stars are high growth businesses or products competing in markets where they are relatively strong compared with the competition. Often they need heavy investment to sustain their growth. Eventually their growth will slow and, assuming they maintain their relative market share, will become cash cows. Cash Cows   Cash cows are low-growth businesses or products with a relatively high market share. These are mature, successful businesses with relatively little need for investment. They need to be managed for continued profit so that they continue to generate the strong cash flows that the company needs for its Stars. Question marks   Question marks are businesses or products with low market share but which operate in higher growth markets. This suggests that they have potential, but may require substantial investment in order to grow market share at the expense of more powerful competitors. Management have to think hard about question marks which ones should they invest in? Which ones should they allow to fail or shrink? Dogs   Unsurprisingly, the term dogs refers to businesses or products that have low relative share in unattractive, low-growth markets. Dogs may generate enough cash to break-even, but they are rarely, if ever, worth investing in. As Travelodge has high market share with a slow-growing industry and these units typically generating cash in excess of the amount of cash needed to maintain the business therefore falls on cash cow business strategic units. This company is running more than 30 years and successful business in UK hotel industry with relatively little need for investment. 2.3 Product life cycle The life of a product is the period over which it appeals to customers. The sales performance of any product rises from nothing when the product is introduced to the market reaches a peak and then declines to nothing again. With respect to the revenues generated by a product over a period of time, there are various stages that are achieved by any product. This is called a product’s life cycle. A product life cycle mainly consists of below mentioned four stages. Product life cycle Source: Graham R. Massey, (1999) Introduction Stage At the Introduction Stage market size and growth is slight. It is possible that substantial research and development costs have been incurred in getting the product to this stage. In addition, marketing costs may be high in order to test the market, undergo launch promotion and set up distribution channels. It is highly unlikely that companies will make profits on products at the Introduction Stage. Products at this stage have to be carefully monitored to ensure that they start to grow. Otherwise, the best option may be to withdraw or end the product. Travelodge created product awareness develop a market for the product. No profits were made when it was at introduction stage as development costs have not yet been covered. It took a substantial amount of time to catch on in the market before they enter their growth phases. Growth Stage The Growth Stage is characterised by rapid growth in sales and profits. Profits arise due to an increase in output economies of scale and possibly better prices. At this stage, it is cheaper for businesses to invest in increasing their market share as well as enjoying the overall growth of the market. Accordingly, significant promotional resources are traditionally invested in products that are firmly in the Growth Stage. After the   year of 2000, Travelodge is considered in growth stage, when it was expanding throughout UK and they were investing their profit to open new hotels. Maturity Stage Currently Travelodge is in maturity stage, maturity Stage is, perhaps, the most common stage for all markets. It is in this stage that competition is most intense as companies fight to maintain their market share. Here, both marketing and finance become key activities. Marketing spend has to be monitored carefully, since any significant moves are likely to be copied by competitors. The Maturity Stage is the time when most profit is earned by the market as a whole. Any expenditure on research and development is likely to be restricted to product modification and improvement and perhaps to improve production efficiency and quality. Decline Stage Travelodge is expected to be in maturity stage after some decades when its market is shrinking, reducing the overall amount of profit that can be shared amongst the remaining competitors. At this stage, great care has to be taken to manage the product carefully. It may be possible to take out some production cost, to transfer production to a cheaper facility, sell the product into other, cheaper markets. Care should be taken to control the amount of stocks of the product. Ultimately, depending on whether the product remains profitable, a company may decide to end the product. As travel was established before more than 25 years and it has more than 460 hotels in United Kingdom, it is making a good profit and one of the established budget hotel therefore it is in the maturity stage in the life cycle. 2.3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Market segmentation Segmentation is the term given to the grouping of customers with similar needs by a number of different variables. Once this has been done, segments can be targeted by a number of targeting strategies.   Based on Travelodge business goal, competition and customers, they have divided their market into four segments business, leisure, group, and other as described below: Business Travellers Business travellers represent a large portion of lodging demand in many market areas.   Travelodge include people travelling on business representing commercial, industrial and governmental organizations. It is important to understand why business travellers are visiting the market area and how many room nights they generate.   Reasons for visiting a particular area might include conducting business with a company recruiting, training, management meetings calling on multiple businesses and stopping over between destinations. Leisure Travellers Leisure travellers may visit an area for a vacation, to attend sporting or social events, to shop, or to visit friends and relatives.   They might be staying over simply because they are travelling to other destinations. Leisure travellers may be individuals, couples, families, or small groups.   Travellers visiting hospitals and universities are typically included in this market segment. Leisure room demand is often seasonal.   In larger, Travelodge more urban market areas, leisure room demand may be limited to weekends, summer months and holiday periods. Group Meeting Travellers For Travelodge, group market consists of both leisure and business travellers but due to the size of meeting or gathering hall they limited this segment as small group meeting travellers.   Leisure groups include bus tours, school activities, athletic events, etc.   Tour groups are often brought to an area for sightseeing and attending special events.   Local attractions that appeal to leisure tour groups may have records of the numbers and names of tour operators who have visited their attractions. Business group meetings are typically associated with board meetings, training programs, seminars, trade shows, and other gatherings.   Often the sponsoring organization will be from the local area.   Out-of-town organizations may use logical meeting facilities because they often rotate the sites of their regional meetings.   Information on the group meeting market can be obtained through state chapters Other Travellers Various lodging customers cannot be classified under the categories of business, leisure, or group. These travellers may include construction workers, truckers, utility crews and others.   Activity at local truck stops, distribution centres, long term construction projects and other sources of demand could help you estimate the significance of this market segment. 3.1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Creating and Developing Customer loyalty Generally, customer loyalty can be defined making customers feel that they are the companys number one priority. Competitive advantage can be achieved through customer loyalty. This is the way to gain the best kind of customers, repeat customers. Repeat customers tend to spend more money and provide the best personal advertising. Customers feel customer loyalty when they consistently purchase a certain product or brand over an extended period of time. As an example, many customers stick to a certain travel operator due to the positive experiences they have had with their products and services. In Travelodge, customer loyalty is the key objective of customer relationship management and describes the loyalty which is established between a customer and companies, persons, products or brands. This company believes that the individual market segments should be targeted in terms of developing customer loyalty. The Customer Loyalty Grid is helpful to understand customer loyalty better. This grid is divided into four zones, as shown in the diagram below: Zone 1: The Zone of Indifference Zone of indifference includes those services which are unstated but expected. Literally, this includes all those customer needs and wants that are basic to fulfilling the contract between you and them. For example, customers expect to be treated with courtesy and respect, and would probably be puzzled and maybe even insulted if customer asked them if this was a need. It of course is, and if dont meet this need; it will cause dissatisfaction for example sometimes travel lodge cleaning service and infrastructure are criticised by the customer. If you meet this basic and obvious need, the best you can hope for is indifference. Zone 2: The Zone of Satisfaction This is where your customer actually tells what is important to them. Meeting a customers needs here will cause satisfaction, whereas not meeting them will cause huge dissatisfaction. For example, Travelodge advertise that it has offer room for  £19 per night, customer think that if even they don’t book before, it not going to hogh price for the room but sometime it is, this cause a customer dissatisfaction. It is an expectation, simply because other organizations that the customer deals with provide this benefit. Zone 3: The Zone of Delight This is where your customer hopes for something, asks for it, but really does not expect to provide it. This is opportunity to provide something beyond their expectations and by so doing will create delight. For example, a customer might ask for something that is usually available only in a premium priced product. Not providing it will unlikely cause dissatisfaction. Therefore this is an area for particular attention in building a loyal customer base. This area is not seem to be good at Travelodge. Zone 4: The Zone of Loyalty This is an area where hotel expertise in whatever product or service you provide and the customers lack of knowledge can really give back. Providing benefits above and beyond what the customer is even aware of can create a loyal customer. This requires you to be really proactive in suggesting to customers new innovations that they can really benefit from. Many customers will be even willing to pay extra for this. In case of Travelodge, it is very careful about the hidden cost of hotel so tries to offer like welcome drinks, some gift for celebrating birthday customer. At Travelodge, Customer loyalty is the key objective of customer relationship management and describes the loyalty which is established between a customer and companies, persons, products or brands. If this company be careful about all the zone of matrix then of it will create and develop best customer loyalty than currently. 3.2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Network and relationship marketing Network and Relationship Marketing has evolved as a strategic marketing approach which is oriented towards attaining long-term profitability and value creation by interactions and mutual exchange among customers, suppliers and other stakeholders. It is also can be adopted to enhance the competitiveness and profitability of a value delivery network (supply chain). Better integration and shared mutual values can be developed through relationship marketing across value delivery network. Network marketing is commonly known as multi-level marketing. It is part of the direct selling industry and is run as a business-distribution model that allows a parent company to market its products directly to consumers through a large network of distributors and consumers, thereby bypassing the middleman. Travelodge is mainly focus on relationship marketing, they have a customer record keeping system so they treat regular customer specially. They are promoting relationship marketing by developing the good relationship.    3.3   Ã‚  Ã‚  Ã‚  Ã‚   Viral and Guerrilla marketing Guerrilla Marketing is an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. The term has since entered the popular vocabulary to also describe aggressive, unconventional marketing methods generically. Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, images, or even text messages. As travel is considered itself as a largest budget hotel in UK and investing millions of pound on marketing so Travelodge don’t think about adopting Guerrilla marketing.   But talking about viral marketing Travelodge is to some extent using if we see internet we can see many images and video clips about the service and infrastructures. Viral marketing is the Travelodge authorised company strategy as well but guerrilla marketing is not Travelodge policy.    References Porter, M.E. (1980)  Competitive Strategy: Techniques for Analyzing Industries and Competitors  , Free Press, New York, 1980. Sanderson, S. (1998) New approaches to strategy: new ways of thinking for the millennium, Management Decision, Vol. 36 issue 1, pp.9-13. Graham R. Massey, (1999) Product evolution: a Darwinian or Lamarckian phenomenon?, Journal of Product Brand Management, Vol. 8 Iss: 4, pp.301 318 Howard, Theresa (2005).  USAToday: Viral advertising spreads through marketing plans.  USA Today. Fornell, C. and Wernerfet, B. (1987) Defensive marketing strategy by customer complaint management  : a theoretical analysis,  Journal of Marketing Moloney, Chris X. (2006) Winning Your Customer’s Loyalty: The Best Tools, Techniques and Practices AMA Workshop Event(s). Misc. materials distributed related to event(s). Kotler, Philip, Armstrong, Gary, Saunders, John and Wong, Veronica. (1999). Principles of Marketing 2nd  ed. Prentice Hall Europe McKenna, R. (1991) Marketing is Everything,  Harvard Business Review, Jan-Feb, 1991, pp 65–70

Free Essays on The Detailed Setting Of John Updike’s “A & P”

and colorful imagery to help develop the setting of story. The setting that we see in A & P comes to us through the eyes of Sammy. The way in which Sammy describes the physical elements around him helps to develop Sammy’s personality. The setting of A & P is developed with great detail. For example, Updike describes a specific event where, â€Å"†¦ [the girls] shuffeled out of sight behind a pyramid of diet delight peaches.† Statements like this are what make this story so interesting. Updike could have simply said behind a pyramid of cans, but he goes into great detail, using the name of the canned product. †¦ [i]f you stand at our front doors you can see two banks and the Congregational church and the newspaper store and three real-estate offices and about twenty-seven old freeloaders tearing up Central Street because the sewer broke again. Updike also goes into great detail about how the world outside of the A & P looks. â€Å"†¦ [o]ur town is five miles from a beach †¦ we're right in the middle of town.† Sammy describes what is not visible from the front doors of the A & P which makes his description even more vivid. By applying such vivid descriptions Updike is trying to show the expressivity of Sammy. Sammy gives precise detail about the setting outside the store to allow the reader to step into the scene and imagine the A & P surroundings as if they are actually there. â€Å"After awhile they come around out of the far aisle, around the light bulbs, records at discount of the Caribbean Six or Tony Martin Sings or some such gunk you wonder they waste the wax on †¦[.]† When Sammy is describing what items can be found in that ... Free Essays on The Detailed Setting Of John Updike’s â€Å"A & P† Free Essays on The Detailed Setting Of John Updike’s â€Å"A & P† The short story â€Å"A & P† by John Updike is a story of a boy, Sammy, who works at an A & P grocer. On the surface, this story appears to be a short story of a boy with a crush on a few teenage girls who come into the store where he works. The author uses certain elements such as descriptive words and colorful imagery to help develop the setting of story. The setting that we see in A & P comes to us through the eyes of Sammy. The way in which Sammy describes the physical elements around him helps to develop Sammy’s personality. The setting of A & P is developed with great detail. For example, Updike describes a specific event where, â€Å"†¦ [the girls] shuffeled out of sight behind a pyramid of diet delight peaches.† Statements like this are what make this story so interesting. Updike could have simply said behind a pyramid of cans, but he goes into great detail, using the name of the canned product. †¦ [i]f you stand at our front doors you can see two banks and the Congregational church and the newspaper store and three real-estate offices and about twenty-seven old freeloaders tearing up Central Street because the sewer broke again. Updike also goes into great detail about how the world outside of the A & P looks. â€Å"†¦ [o]ur town is five miles from a beach †¦ we're right in the middle of town.† Sammy describes what is not visible from the front doors of the A & P which makes his description even more vivid. By applying such vivid descriptions Updike is trying to show the expressivity of Sammy. Sammy gives precise detail about the setting outside the store to allow the reader to step into the scene and imagine the A & P surroundings as if they are actually there. â€Å"After awhile they come around out of the far aisle, around the light bulbs, records at discount of the Caribbean Six or Tony Martin Sings or some such gunk you wonder they waste the wax on †¦[.]† When Sammy is describing what items can be found in that ...

Analysis of Tyrells Potatio Chips business

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A Scandal in Bohemia by Arthur Conan Doyle - Essay Example The narrative discourse is distinct from the story because the events are arranged in a chronological manner. Instead of arranging the information of the story in a manner that makes sense, the author switches the story between the characters or moves the reader through flashbacks and flash-forwards. Although narratives of all genres are ubiquitous in the day-to-day life, Doyle’s narrative does not leverage the aspects that separate narrative from expository discourse. In the narrative discourse, Doyle employs varied approaches that include the solution to the narrative. For example, the dialogue between Watson and Holmes provides a clear understanding of the story. For instance, â€Å"was there a secret marriage?† also reveals the way the Holmes condescends the views of women in the story. One of the approaches employed in the story is the conversational approach, which the author included in the fiction work as the key aspect of the narrative discourse. The second app roach on narrative discourse provides a new genre of literary texts that represent a certain meaning. Doyle also uses suspense in the mystery story that leaves the reader to keep thinking about what happens next in the story. The author creates suspense in the story through explaining the atmosphere of the narrative in order to enable the reader to understand what is around him or her or what the people around the reader are doing. Suspense is used in narratives in order to enable the reader to think or focus on the insight of the story.

What I did during my internship Essay Example | Topics and Well Written Essays - 3250 words

What I did during my internship - Essay Example I was later introduced to everyone who I would be working closely within athletics and later told me about his career path and how he got started. Mr. Brave resume displayed that he had lots of experience in the production field. He’s started learning the production end of television at an early age of 13. I was given a tour of all of the athletics facilities on campus and I was also taught about all the different machines and their functions. Every facility had something unique about them and most of the facilities had to share a lot of the same equipment as well. Later during that week I found out that I was going to be working about baseball and softball games. I would be assisting in enabling people to follow USF softball and baseball games from home which I found exciting because I have always been a sports fan. As my passion for the game continued to develop, it lead me into a field that I never thought I had an interest for, which is sports reporting. Things started to get busy on my second week of internship. I began getting hands on doing editing with the aid of Final Cut Pro. I have had prior experience using final cut pro while taking broadcast news, but it was during the internship that I was really able to develop my editing skills. My broadcast news professor was not very skilled in this application and so although I was familiar with the basics, getting hands on was the best way to really understand how it works. It was during my second week that I was asked to put together a highlight film for the men’s and women’s basketball team. I found it really interesting because I am a basketball fan, and I totally understand the game and this kind of sport in general. I also know most personalities behind the industry. I went about finding important clips and editing them to craft a story that is both interesting and compelling to the

Calture and landscape Research Paper Example | Topics and Well Written Essays - 1250 words

Calture and landscape - Research Paper Example The country can be hot and dry in one region and at the same time cold and freezing in another (Dwyer and Alderman, 2008). However, the only universal connection between these different regions is the indigenous people. They all posses a enthusiasm for life and make any guest swiftly feel relieved. The estancias, tango, and gauchos are the country’s most well known attractions and once there, guests find life’s tempo exciting. The natives only stop for siesta. They play hard, enjoy life to its fullest, and work harder. Most guests go straight for the country’s headquarters; Buenos Aires, which is a thriving modern and cosmopolitan city. It is full of character and well known for its exhilarating nightlife, fantastic food and excellent shopping prospects (Palang et al., 2003). Hotels come in a range of standard and price, those offering more facilities and better service being in the upper price bracket. In the capital, Buenos Aires, sumptuous hotels are spread al l over the city while not expensive hotels are mostly located in Avenida de Mayo. Anywhere you choose to hang about in Argentina, service is usually excellent, and nearly all quarters have air conditioning. Anywhere you tour in Argentina, you will not be short of activities to take part in and things to see. It is a great family vacation as well as being a preferred haunt with tourists (Mayda, 2013). The food is outstanding and the shopping is healthier. The nation of Argentina is separated by its weather patterns. The south and north of the country experiences a very different weather patterns throughout the year. The northern Argentina experiences a subtropical climate with rainfall throughout the year. The heat can frequently be high and the air is often humid. One will need to pack frivolous linens and clothes if you are on vacation in this area. The central region of Argentina typically experiences lovely weather with humid and hot interlude during summer, from December to Febr uary, and cool and wet weather patterns during winter, from July and August. December all through to February is busy in central region, as lots of Europeans arrive to seek out the winter sun (Rubenstein, 1999). Tierra del Fuedo, in the southern region has a sub arctic temperature all year round. It is perfect for winter spots and it is not so perfect for those looking to getaway to the sun. Heavy and warm clothes are a necessary for those travelling to the south. For residents of the northern part, Argentina gives a possibility for traveler to enjoy at least two summers in a year. However, the country’s great variety and the extended geography shows that visiting is pleasant at any season of the year. The climate of Argentina ranges from subtropical in the north to steamy and humid in the center while it is cold in the southern part. The upper Ades region experiences erratic rainfall with much flash flood during summer, scorching heat, and snow at higher elevations (Duncan e t al., 2007). The lowlands receive enough rainfalls that support the swampy forests and the upland savanna. Rainfall decreases as you move to the west while shallow summer floods are commonly experienced in the east. After quite along period of the summer, winter period is pronounced. This gives chance for a dry season and takes off the brutal summer heat. On the

Health Services and Medicine Childhood Obesity Essay

Health Services and Medicine Childhood Obesity - Essay Example Childhood obesity in Kansas is rampant and considered a disease because it endangers healthy lifestyles within the city and the nation. There is global concern about the health of children and menace of childhood obesity. In America, Kansas City data shows that 31 percent of low-income children below five years of age are suffering from overweight or obese. Statistics has it that 41 percent of school-going children are obese and in the early stages of developing diabetes. Federal and state government through the Medicare system provides health care assistance to the affected individuals to address obesity-related conditions (Nelson et al., 2015). With the advancement of healthcare services and information technology, there are various technological applications implemented to reduce obesity problems. The use of the application software on the Smartphone, for instance, can be fundamental to linking doctors to monitor patient progress. That, consequently, reduces the prevalence of obesity problems. The editorials and the media campaigns educate people by creating awareness on obesity control and prevention. There are other practices limiting obesity such as the indulgence in rigorous physical activities to monitor the body mass. Smartphone Application in Obesity Control The uses of mobile technologies can help prevent and reduce the rate of childhood obesity in Kansas.

Understanding the Annual Report and 10-K Essay Example | Topics and Well Written Essays - 500 words

Understanding the Annual Report and 10-K - Essay Example There are three basic approaches for valuing inventory are; first in - First out, this approach involves basing the cost of goods sold upon the cost of material bought in earlier periods, while the cost of inventory is based on the cost of materials bought later in the year. The second approach is Last in - First out, it determines the Cost of goods based on the cost of materials bought towards the end of the period. However, the inventory is based on the cost of materials bought earlier in the year. Lastly, Weighted average, this bases the cost of goods and the inventory on average cost of all units bought during the period. This is the most used method of inventory by this company. Average inventory=($ 2,803,809 $ 2,751,398 $ 2,413,791)=ï ¼â€ž7968998. So the inventory turnover ratio will be =3.274. From the records it is clearly evident that there has been a gradual increase in the average inventory and the cost of goods simultaneously. Any business firm has two categories of liabilities, current and long-term liabilities. The current liabilities of the BBB Company include Accounts payable Accrued expenses and other current liabilities Merchandise credit and gift card liabilities, and Current income taxes payable. Long term liabilities of the company include deferred rent and Income taxes payable. Stockholders equity is one of the three major sections of a corporations balance sheet. Stockholders equity is the difference between the reported amounts of a corporations assets and liabilities. Stockholders equity is subdivided into components: paid-in capital or contributed capital, retained earnings, and treasury stock,-if any. The paid-in capital component reports the amounts the corporation received when it issued its common and preferred stock. Retained earnings reports the cumulative net income since the start of the corporation minus the dividends declared since the start of the corporation. Treasury stock (cost method) reports the amount paid by the

Health Services and Medicine Childhood Obesity Essay

Health Services and Medicine Childhood Obesity - Essay Example Childhood obesity in Kansas is rampant and considered a disease because it endangers healthy lifestyles within the city and the nation. There is global concern about the health of children and menace of childhood obesity. In America, Kansas City data shows that 31 percent of low-income children below five years of age are suffering from overweight or obese. Statistics has it that 41 percent of school-going children are obese and in the early stages of developing diabetes. Federal and state government through the Medicare system provides health care assistance to the affected individuals to address obesity-related conditions (Nelson et al., 2015). With the advancement of healthcare services and information technology, there are various technological applications implemented to reduce obesity problems. The use of the application software on the Smartphone, for instance, can be fundamental to linking doctors to monitor patient progress. That, consequently, reduces the prevalence of obesity problems. The editorials and the media campaigns educate people by creating awareness on obesity control and prevention. There are other practices limiting obesity such as the indulgence in rigorous physical activities to monitor the body mass. Smartphone Application in Obesity Control The uses of mobile technologies can help prevent and reduce the rate of childhood obesity in Kansas.

Critical study of how music uniquely expands our understanding of experience Essay Example for Free

Critical study of how music uniquely expands our understanding of experience Essay Music has long existed in our society as a form of culture, entertainment and the like. In fact every civilization known to exist had had a great deal of benefits from music. There are lots of people who see music as nothing more than plain entertainment however there are those who holds in the claim that music gives us something more than entertainment per se. There are claims that music could affect us in a number of ways. Music has considerable effects on one’s mind, body and emotions. Music that are abundant in beats in a way could fuel one’s body, music carried out with feelings could affect one’s emotional status and could either make one cry with misery or laugh with joy, classical music could stimulate the mind, and so on and so forth. There are people who are greatly aware of the effects music could wrought on a person and this could greatly be seen on our everyday experiences. Movies, films, news, see the importance and know the effects music could have on every individual and thus music is key parts in every movie made nowadays. Have you ever seen a movie that doesn’t have an original sound track or a movie that did not make use of background music? Ever seen a documentary and the like who did not use music in the background while portraying the videos or documents they have? Having seen some of the uses music could have it may now suffice to say that music is indeed an important aspect in our lives and it plays fundamental role in today’s society (as well as on societies which existed thousand of years ago). As was stated music is an essential part of every culture, of every society and thus it is of no surprise that music is seen as a part of our everyday routines. Music could have fundamental effects on one’s emotion. Think of an instance wherein certain music affected you emotionally. Say you heard a certain song and it evoke within you some sort of emotions like pain, happiness and the like. I remember for an instance a conversation I have had with a friend of mine. He always loves to listen to the lyrics of Ever After of Bonnie Bailey and Come Around by Rhett Miller. He told me that he love listening to Ever After because that used to be their theme song (of his ex girlfriend) and he loves singing Come around because he can relate to that particular song. Thus, seemingly music indeed has certain effects on our emotions. I even remember claiming that my friend is such a masochist because he loves listening to sad songs such as Come Around when he has a choice to do otherwise. Similarly music has certain ways of affecting one’s mood. However it is not really known how do music affects a person physiologically and psychologically as well. Thus, a question may arise as to how do certain music affects a person’s mood. In order to determine how music affects a person’s mood one must first know the root as to how music inspires a person’s emotion. There are two contrasting viewpoints who tried to answer this particular puzzle. These views are called emotivist and cognitivist. For an emotivist they believe in the notion that we feel certain emotions as a form of response everytime we hear certain music. The cognitivist on the other hand believes otherwise. The cognitivists believes that there is more to humans than emotions and thus they believe that we get to decode certain musical emotions on a rational level, thus it shows that the cognitivists do not really believe that we really get to experience musical emotions. In order to see whether the beliefs of the emotivists are correct or not an experiment needs to be conducted in order to see if there are certain music models which could draw out coherent physiological reactions from different kinds of people. This experiment is needed in order for us to see if we really do experience emotions when exposed to a particular music. It is in this regard that a study had been conducted by Krumhansl wherein two groups of student were used. These particular groups of students each partake different activities. The activity went as follow: One group of 40 students dynamically rated the levels of sadness, fear, happiness, and tension in six sample pieces intended to evoke sadness, fear, or happiness. They did so by adjusting a slider on a computer while the music was playing. A separate group, consisting of 38 college students, was hooked up to physiological sensors monitoring a variety of cardiovascular, electrodermal, and respiratory responses which recorded their change over time. Both groups heard the six musical samples with a 90-second pause in between each. The physiological measures taken from the second group were compared with the degree of sadness, fear, happiness, and tension reported by the first group. Both the physiological measures and emotional ratings were recorded as they changed during the course of the piece. Therefore, correlations could be drawn between the intensity of certain emotions and physiological symptoms. (Boswell) The results shown by the experiment was in accordance to the side of the emotivists. Each of the musical selections was rated as having the intended emotion, and consistent physiological responses were found for each measured emotion: sad music was correlated with a decreased heart rate, lowered finger temperature, increased blood pressure, and decreased skin conductance level; happy music with faster and shallower breathing, and fear-invoking music with a slower pulse, faster breathing, and decreased finger temperature. These effects were consistent during the duration of the pieces. (Boswell) This is further proof that the emotivists position was indeed supported by the said experiment. The fact that there was a coherent physiological modification that was produced by the different music used in the said experiment were behavioral evidence enough that those college students indeed experienced certain emotions all throughout the time they were exposed to the music used. This result contradicted the claim that emotions could only be transmitted once a person gets to recognize a certain passage present within a particular music. Another study was made by Sloboda. Sloboda attempted to identify the exact musical composition which brings about definite physical emotional responses. Examples of the said responses are tears, trembling, and the like. The study made use of questionnaire which was dispersed to five hundred British citizens. However, only eighty-three persons send back the survey. It is an important thing to know that those eighty-three persons who answered the survey were experts in terms of music, particularly classical music. The said survey had went on as follow: Participants were instructed to indicate the frequency with which they experienced certain physical responses as an effect of music within the last five years, as well as the piece of music and, if possible, the specific part of the piece or musical event that provoked it. In addition, they were asked to say whether the response was consistently evoked. (Boswell) A huge number of the partakers claimed that they were able to experience certain physical emotional responses such as mirth, trembling, tears, lump in their throats and the like for the last five years of their lives. However the survey showed that women are more prone to experiencing tears as compared to men. Men on the other hand, especially those already on their thirties, claimed that they experienced more laughter than compared to other age. Just as was the case on the experiment conducted by Krumhansl, the survey conducted by Sloboda also showed a great deal of consistency to each piece of music they were exposed to. This particular survey also showed the extent of the consistency in that the reactions remained consistent even though they have heard the certain musical piece for more than fifty times. A further point of interest is that there are particular melodic constructions which showed to have consistent effects upon the partakers of the said survey. Appogiaturas for one were consistent in bringing tears into surface. The experiment also showed that a series of changes in terms of harmony incite trembling, whereas quickening brought about faster heart beats. However, if there is a certain drawback in the said study is the fact that it was conducted with the use of questionnaires. We could have no way of knowing if the person who answered it had answered truthfully or if s/he is merely bluffing. Thus, in a way we have no way of making sure that the partakers of the said survey indeed experienced the particular emotions and physical responses they reported they have experienced for the past five years. Another factor is the fact that those who participated in the survey were all expert on the field of music and thus we could not really deduct from this survey alone that the rest of the world would also act or feel the same way. However there are certain studies which had been conducted which show that very little difference exists between those who have musical expertise and those who have none. In addition, the records stated by the partakers of the said survey regarding their experiences of physical signs of emotions are not really unusual. Thus, in a way we could say that the study conducted by Sloboda also supported the position held by the emotivists. We should also take into account the fact that the physical responses reported by the survey partakers are in fact common in all human beings since we all share the same autonomic response system. However, we should also take note of the fact that our capability to utilize the said system in order for us to feel or experience certain emotions brought about by music is in a way, a learned process. This particular claim is supported by the fact that very young children do not really get to experience the said responses. Even those adults who have different kinds of music as compared to ours are not likely capable to experience the said responses brought about by the music we listen into. Thus, Sloboda claimed that the link between musical compositions and emotions is a learned process which is also dependent on one’s culture. However, this does not necessitate that we do not really get to experience or fell certain emotions from listening to certain music. It only tells us that we may not be able to relate nor are we likely to experience certain emotions from listening to other music that are completely different from ours. Fact is, Sloboda even claimed that if we are to be exposed to music completely different from ours we could still get to relate to that music although it would take time. Therefore even though the link between musical compositions and emotions is a learned process, evidences and studies still show the stand held by the emotivists that we are indeed capable of feeling or experiencing certain emotions simply by listening to a particular music. Thus those who participated in the studies conducted have steadily testified that they have indeed experienced true emotions when they listened to certain music. The researches conducted also accounted for the fact that very little difference in terms of recognizing emotions could be seen between those who have musical expertise and those who have none. Thus this accounted for the emotivists view that we could indeed experience certain emotions simply by listening to certain music, although it is still not clear what inclines us to be affected in certain ways. Research conducted claims that there is really no ground in saying that somewhere in our brains there could be located a region dedicated mainly to process musical data. In contrary, the errand of musical processing is extended to the whole region of our brains. Thus whereas the right brain is responsible for the emotions evoked while listening to music, the left brain is quite responsible for looking at music in a more rational ground thus it tends to critically examine music. There are even proofs which show that the primeval region within our mid brain is the one responsible for our emotions we experience while listening to music. Thus a primeval region within our midbrain engages itself with the task of realizing and appreciating music in an emotional way. However, the specific region wherein music is being developed (if ever there is one) is yet to be known. A study which involves this particular interest was conducted by Schmidt and Trainor. Schmidt and Trainor studied whether or not frontal brain electrical activity correlated with intensity and positivity or negativity, or valence, of emotion. The study showed that the left frontal brain is the one responsible for experiencing positive emotions whereas the right frontal brain is the one responsible for experiencing negative emotions. Thus, emotions such as happiness, interests and the like are product of the left frontal brain whereas emotions such as horror, revulsion, pain and the like were made by the right frontal brain. Therefore it would suffice for us to say that when listening to happy tunes our left frontal brain is likely to be triggered whereas listening to desolate songs would trigger our right frontal brain. It also follows that the intensity of music could affect the intensity of the frontal activity. The hypothesis stated above had already been confirmed. A careful selection of music which would likely draw out positive emotions triggered the left frontal brain whereas a careful selection of music which would likely draw negative emotions triggered the right frontal brain. Thus, the frontal activity of the brain increases every time the intensity of certain music also increases. Thus in a way this is also another proof which supports the emotivist view that listening to certain music could make a person experience certain emotions. Thus a similarity between music and language could be seen. Both language and music alike is inclined to be interpreted subconsciously. Thus, this seems to show that humans have a biological structure which enables music to draw emotions from each of us. And though this particular structure is yet to be known, researchers concluded that the said structure is not composed of a single area on the brain. On the contrary, researchers believe that such structure is made up of an interaction of the different systems which could be found within our brain. It is due to music’s many uses that music is also deemed to have considerable effects on the field of medicine. There are certain accounts taken from the Bible, artifacts, as well as studies that show that music could have considerable effects on a person’s health and well-being. In fact, there are historical inscriptions taken from Egypt, Greek, China and other known civilizations which praise music’s ability in medical matters. Music is widely considered to have medical importance and it is in this regard that music even such a term such as music therapy. After World War II the United States of America even see to it that music therapy would be used on wounded soldiers who were tormented by physical as well as emotional traumas taken from the war. Physicians and nurses alike saw how music helped alleviate some of the soldiers or veterans pain by merely engaging themselves on musical activities. It is on this regard that hospitals started employing musicians to help better their patients’ status. Music had been very helpful in bettering the patient’s emotional as well as psychological status and as many people learned of these certain benefits derived from music, National Association for Musical Therapy came to existence. The need for musical therapy became wide range to the point that the National Association for Musical Therapy or NAMT allied themselves to other musical organizations which in turn resulted into the foundation of the American Music Therapy Association or AMTA. The ranges of music therapy vary widely in that it not only caters to emotional sickness since it also proved to be beneficial in sickness suffered under physical injuries. Music therapy helped people in terms of their perceiving pains. There are a number of reasons why they consider music as an effectual means in limiting perceived pains. First, music could divert a person’s mind from the pain at hand or from the pain a person perceives. Second, music could help in terms of giving a person some kind of control. Thirdly, music could help counter pain since it could help a person in releasing endorphins which are necessary in giving a person some sense of well-being. Fourth, slow music could help a person in terms of relaxation in that it slows a person’s breathing. Take a person with leukemia for an example. Let’s say Person A needs to undergo a certain surgery necessary to cure his leukemia. One should admit that surgical procedures are indeed frightening and thus Person A could not help but be afraid of what’s on store for him and thus Person A’s blood pressure continues to rise and this in turn has a crucial effect on Person A’s healing process. This particular thing could also heighten Person A’s awareness or perception of pain. One’s pain could not be measure by anyone and thus there is no standard in terms of the amount of pain a person could have. It is in this manner that music therapy comes into the picture. We have already enumerated the reasons why music therapy is considered beneficial in medicine and thus in this manner one could be lead to speculate that music therapy could indeed lessen one’s pain perception because it could work in certain ways in order to lessen a person’s perceived pain. Disturbance or diversion could help in certain ways in lessening one’s sense perception and thus it could help moderate the pain a person undergoes. This pain moderation could be redirected to the cognitive section which could be seen in the Gate-Control Theory of Pain. Pleasant music naturally applies or concentrates on a person’s pleasant stimulus which in turn concerns the capability of the information processing system. Since the music would be busy attending to the pleasant stimulus of a person it naturally follows that the person’s occupation would be diverted from the pain-causing stimulus. It is ion this regard that music is considered important in distracting a person because distraction presents a person with an escape by means of imagination which in turn is a crucial means in lessening stress, nervousness and fear which are important factors which constitutes pain. Thus enjoyable imagination could promote some sense of control to a person which could decrease a person’s nervousness and feeling of being powerless. Thus since music helps transfer our attention away from painful experiences it provides us with a strategy we could use when we undergo painful experiences, may it be physically or emotionally.